Most website projects start with an understanding of your business requirements and how you see the website work in your business. Areas of your business typically affected include:

Lead generation

Most businesses want their website to generate leads, which typically boils down to their website being found in search engine for the right search terms, being able to use the website for offline (business cards, brochures, signage, bill board, radio, TV) as well as online (adwords, radio, public relations) marketing.

We provide services in this area which you can find under SEO and content marketing.

Marketing/ Education

Many businesses have vast amounts of information stored in brochure files, catalogues, email in/outboxes. For most businesses it is best to publish this information both in website format as well as other electronic file formats - PDF, Excel and custom file formats – on their website.

While in the past some businesses have operated a so called Intranet – an Internet based resource for staff – the trend is now to publish all non-sensitive information available to the public and allow staff to use the same website to look up reference information.

Sales and Operational Processes

Many businesses do benefit from publishing transactional information and interaction points on their website. Examples include:

  • Quote and order forms

  • Warranty and Returned Materials forms

  • Publishing of product codes and other codes required to interact with the business or in their industry

  • Publish of account, registration and staff directory information

  • Detailed product specifications

  • Common Questions and Answers

Website Built Process

Graphic/ User Interface Design

Once the requirements in terms of information architecture and functionality have been confirmed, usually a user interface design is created, for example in form of page mockups or example graphics designs. The level of detail here has to be adjusted to the complexity of the website to meet common budget needs.

Many businesses also launch into the 2nd to 5th iteration of their website, which means the built process does not really start from scratch, rather it is an improvement on an existing website, which is refined in a variety of ways.

It is critical that your website is constructed to be viewable in a mobile optimised fashion as well as for tablets and desktop computers.

This is largely we found that there is no additional cost required to produce a website, which adjusts accordingly to mobile devices. While there are some additional costs to refine layouts, a lot of effort is being saved by reducing browser testing.

Content Writing

Many website lack a consistent content strategy and the business often has inherently more information in terms of staff knowledge than is published on their website. As a result many website builds require a significant amount of content being written or rewritten. In many cases this is being done by a staff member, but a we can also engage a copywriter or proof reader to help you.

We recommend in most cases that content loading is done by your staff and we provide training of a website “champion” in your organisation. The purpose of this champion is to retain the knowledge of managing your website in your business and where necessary for them to train other staff. This leads to a more consistent and better customised training process for yoru staff.

Like all training, the actual training is in the doing, so the loading of your initial content can be your first training exercise.

Website setup/ template built

The next step is for us to setup your website within the Joomla Content Management System and to create or customise the template of how each of your website pages are displayed. This will also control how many repeatable page elements such as Logo, Navigation, Footer or testimonials would be displayed and how they may interact with specific content on the website.

We strive to minimise effort of management of elements in your website. For example we find that Joomla manages side bar components and banners fairly well for a page count of up to about 100, for larger websites, the built in mechanisms are insufficient as they require double data entry or endless convoluted rules.

The reason for this are a lack of business rules being integrated into the website development. It is in these cases when custom development can resolve major setup and management problems for a website.

Sign off, testing and go live

Sign off requires a full test of all content and facilities of the website and we will advise you on test criteria that you should use on top of your internal approach to testing.

For larger websites it is definitely worth while to include automated acceptance testing, that is a computer program that checks page aspects of every type of page are working as expected. Without auomated testing, it become very hard to commit time to do ongoing tests as security updates have been applied or changes have been made.

Once all tests have been completed, we can go live.

Ongoing maintenance

We provide ongoing maintenance for your website in a variety of forms:

  • Proactive notification of Joomla and extension security upgrades and installation

  • Setup of test and development sites for larger, more complex sites.

  • Ad-hoc problem solving, training and advice.

  • Proactive monitoring and regular maintenance tasks

Case Studies

  • Automated Quote and Import System - Streat Control

    Streat Control - an importer of electrical engineering goods - has a distributed operation in Auckland, Wellington and Christchurch, serving the local waterworks, refineries, breweries and others with instruments for liquid and gas monitoring and control. With these clients, everything is about accuracy. Their goods are five figures plus per unit and are custom manufactured to order and shipped to New Zealand. As this process is lengthy and costly, mistakes are very expensive.

    streatcontrol-case-study-smallWe provided a custom build and web based importing and tracking system, which also covers some areas of the Customer Relationship Management and the complete process of quoting, ordering and delivery. Through our development process we have replaced 7 MS Word templates, several disparate Outlook address books and thousands of uncoordinated emails between staff.

    The new sales management system leads the sales and support staff through a well defined process, which ensures the necessary information is gathered and stored consistently. The main focus in this project was on minimising the need for double data entry. This is achieved by storing all customer details in a flexible information model that even allows to track the same person with several roles with different companies.

    Quotes and sales documents are produced automatically by the system as PDF documents – this format has been chosen due to its compatibility with a large number of computer systems. The system also keeps track of all past quote information, which is accessible for reports. Reports, which have previously been done by copying information into shared Excel sheets is now available to staff in real time.

    The equipment that Streat Control imports is extremely complex and requires hours to days for the construction of quotes. They further deal with heavy weights such as NZ Steel, Auckland City Council or DB Breweries, who will tender out every job, but sometimes it is known in advance that Streat Control will not get a job. This situation allowed for the system to provide return of investment by reducing the amount and scale of repetitive unnecessary work.

    Once ordered, the equipment is then manufactured overseas and usually ready for shipping within 6 weeks. A mistake in this period will lead to a delay of a further 6 weeks, as manufacturers will “re queue” the order. Once shipped, a mistake can mean that you have a 500kg/ $30000 instrument in New Zealand that is hard to get rid of and unsellable.

    Copy and Paste mistakes were wide spread and frustrated sales staff, causing unnecessary follow up communication and searching of email archives.

  • Mental Health Service Database - Mind and Body Consultants

    Mind and Body provide Mental Health Peer Support - a support service that they have pioneered themselves and that is currently delivered in Central and West Auckland as well as Christchurch. They were looking for an integrated management system for their peer support workers. Initially this was triggered through the government requirements to deliver billing data electronically under the PRIMHD standard. At the same time, Mind and Body wanted to "own and control" the solution, so they are not dependent on a specific vendor.

    mindandbody-casestudy-smallWe provided a custom built database management system that tracks patients/peers through their year long engagement and collects all relevant time sheet and costing information along the way. This was built as a web based secure system, so that it could be easier extended with mobile phone travel expense tracking at a later date.

    We were also involved in training and delivery of the software, which was based on a "train the trainer" model. The choice for this was made to create maximum engagement of staff with the introduction of the software, so as to minimise any resistance that might otherwise to be expected.

    Finally with our help Mind and Body became PRIMHD compliant within 1 month after launch - the accepted minimum time frame typical for this was 6 month, with implementations ranging up to 2 years in terms of turnaround time.

    "Eileen informed me today that we are now officially PRIMHD compliant. That is a huge feat in the time that we have been sending off reports to the ministry. Quite frankly I am astounded (in a very good way) that we have done this in such short order. The expectation out there with other organisations is that it takes at least 6 months. Jochen and Eileen have managed it in about 1 month. Well done to the both of you and thanks."

    Rodger Jack - Mind and Body Consultants



  • Multi-National Multi-Lingual Website - Philips Selecon

    Philips Selecon - formerly Selecon New Zealand - designs, manufactures and exports theatre and architectural lighting systems to the world. Having been their Content Management System (CMS) provider for the past 9 years, we were charged in 2008 with building a 2nd generation corporate website, which included dealing with over 5000 products, over 1000 detail pages such as news, case studies and support material as well as E-Commerce facilities.

    Philips Selecon's products are market leaders or well presented in many major world wide markets, because of this the website Content Management System (CMS) had to manage multiple translations of the content as well as content that is only available in some markets or is hidden from some markets. We achieved this by

    • providing a language translation platform that can be selectively applied to content with an automatic fall back to British English as the default language. This includes facilities to detect changes to the original, so that translations can be refreshed. Languages in use are British English, US English, German, French, Russian and Spanish.
    • providing a facility to hide a complete US supplier portfolio from markets outside New Zealand, as this would otherwise lead to conflicts in the supplier relationship
    • providing a facility to easily hide key products from markets with 110V power current, as some products are technically not compatible with it. This has proven much more successful that marking these products with additional information. Our approach also allows to mark such products once, even though there may be references at 8+ areas in the website.
    • providing a facility to show country specific welcome messages in some areas of the website.

    To showcase Philips Selecon's work, a large number of case studies were reworked and produced. We extended the CMS to provide a simple keyword manager, so that these case studies can be easily categorised by country, type of use and various other keywords. Furthermore, the products use are linked to the case study.
    Based on this powerful information model, we are able to randomly retrieve select case studies in nearly all areas of the website - by relating the products used and keywords to the content of the core functionality of the page.

    To allow easy shopping for repeat users of the website, it also features a store area, where all key products and accessories are listed in 5 sections. While the core products have various support documentation and feature lists associated with them, we also had the challenge to present 5500 imported colour filters - basically coloured plastic sheets and gobos - metal frames to create different patterns on stage.

    We firstly proceeded to create a screen scraping program as to retrieve the information from the suppliers website, because they were not able and motivated to provide this information in a structured format.

    As a second step we created structured product pages for these products. As a third and final step, we created categorised shopping pages for groups of these products. This was done to present the products in a more concise fashion and also because a user would typically buy a number of colour sheets or related patterns in different sizes for a stage production. For this reason our presentation saves time for the user as well.

    Selecon New Zealand was acquired by Philips corporation on 1 Apr 2009. Since then has continued to be the by far most sophisticated, detailed and extensive website in the stable of Philips lighting technology subsidiaries.

    As a result of this, we have also proceeded to integrate the products, case studies and support material of a US based sister operation of Philips into the website system. The fully integrated manner in how these 2 websites operate allows Philips to position themselves as a full service operator. At the same time, we are able to retain all existing links and domain names, as these remain unchanged.

  • Large Joomla Website - The Parenting Place

    The Parenting Place is a non-profit organisation specialising in parenting education. Having educated 15000+ parents in courses and sold over 20000 books and education resources, all largely through their website they were faced with a number of challenges.

    • The website needed a facelift to keep up with branding changes and an expansion of the services and approach of the organisation to parenting education. At the same time they wanted to use their excellent in-house graphic design resources to maximise brand cohesion and cost effectiveness.

    • It became difficult to extend the existing website and provide security updates. This was because it contained a lot of custom developed modules and complex extensions to existing modules.

    • Email marketing is a major activity for The Parenting Place, but it was hard to assess how many emails reached recipients due to emails being sent directly from the web server and being likely a target of spam filters.


    theparentingplace-case-study-2-smallFor the changes to look and feel, we worked closely with the Parenting Place in-house team to develop a new brand expression for the website. Once this was complete, we took over and developed website code and the associated Joomla templates.

    One of the key drivers was to implement a solution that would work well on many mobile browsers and as a result responsive web design solution techniques were chosen to allow for a cost effective coverage of desktop, IPad, IPhone and other mobile browsers.

    Website Upgrade

    To upgrade this website to a current Joomla version we used a combination of techniques:

    • Complex extensions, such as product and country specific promotional codes in Joomla's Virtuemart E-Commerce module were upgraded to the newest version using best practice software development techniques. This allowed us to re-use previously invested effort and kept specification changes to a minimum

    • Simpler extensions, such as webinar management were simply upgraded and audited for security and concerns for code complexity.

    • Fairly simple modules, based on complex off-the-shelf Joomla components, such as the event calendar were replaced with newly written components based on the popular Symfony framework.

    Email Marketing

    To increase effectiveness of the email marketing, the delivery platform had to be moved away from the web server and onto a dedicated platform.

    We chose Mailchimp for this, due to its ease of use, ability to target emails to different audiences and options to automate integration of email list management.

    As a result, email subscription preferences are still tightly integrated between The Parenting Place website and the email marketing platform and at the same time, we enjoy excellent delivery rates and the features and statistics of a major email marketing platform.